Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took to Facebook and Twitter to keep churning out the news while the site was down. It is another example of how the lines of social media and journalism continue to blur. While this event was not a marketing event, per se, it sure has received a lot of attention for the New York Times and is generating a lot of buzz.
This article brings to light the events from yesterday in case you haven’t heard about them: http://www.theatlantic.com/technology/archive/2013/08/remember-that-time-the-new-york-times-published-to-facebook/278688/