Monthly Archives: February 2013

This is one time it is OK to be fresh with people

Posted on February 20, 2013 by Laura Gale

When you visit web sites, you typically expect that some of the content will have changed since the last time you visited the site. You may not expect it all to be different, but the best sites have fresh information … Continue reading →

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Are you a “Lovemark” advocate?

Posted on February 15, 2013 by Laura Gale

For a number of years, I have been a fan of the “Lovemark” philosophy of Kevin Roberts. Roberts is the CEO of ad giant Saatchi & Saatchi and coined the Lovemark term in his 2004 book, Lovemarks: The Future Beyond … Continue reading →

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To “B” or not to “B” – does typeface matter?

Posted on February 5, 2013 by Laura Gale

You know by now that I like to talk about simplicity. This goes for images, language, and yes, even typography. I am working with some colleagues on a web site redesign for a local business and we have had discussions … Continue reading →

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