Category Archives: Business development

Does giving back help your business?

Posted on October 6, 2017 by Laura Gale

 We have written about cause-related marketing before, and this time of year is particularly busy with non-profits seeking donations as the year ends. Does helping a non-profit help your for-profit business? There are hard benefits and soft benefits to be … Continue reading →

Posted in Advertising, Branding, Business development, content marketing, Local business, Lovemarks, marketing, Uncategorized | Tagged , , , , , , , , | Leave a comment

Where are all the graphic arts experts?

Posted on August 9, 2017 by Laura Gale

Companies are reducing headcount, and losing expertise in the process. In parallel, industry associations are paring down their staffs and consultants from those places are also going by the wayside. In the printing industry, a group of seasoned business executives … Continue reading →

Posted in Advertising, Branding, Business development, cross-marketing, Local business, marketing, Printing, Publishing, social media, Web sites, Writing | Tagged , , , , , , | Leave a comment