Category Archives: Branding

Does giving back help your business?

¬†We have written about cause-related marketing before, and this time of year is particularly busy with non-profits seeking donations as the year ends. Does helping a non-profit help your for-profit business? There are hard benefits and soft benefits to be … Continue reading

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Where are all the graphic arts experts?

Companies are reducing headcount, and losing expertise in the process. In parallel, industry associations are paring down their staffs and consultants from those places are also going by the wayside. In the printing industry, a group of seasoned business executives … Continue reading

Posted in Advertising, Branding, Business development, cross-marketing, Local business, marketing, Printing, Publishing, social media, Web sites, Writing | Tagged , , , , , , | Leave a comment

Who is your audience? Don’t forget the boomers.

As the new year begins, and you plot your strategy for 2016, how are you determining who your audience is? Many companies are getting lost in how to attract and sell to millennials. What is interesting is how many companies … Continue reading

Posted in Advertising, baby boomers, Branding, Local business, Lovemarks, marketing, social media, Web sites | Tagged , , , , , , , , , | Leave a comment

What’s in a name?

For those of you thinking about your company’s brand, what is the most important thing you think about? Is it the name? Is it the logo? Is it the personality of the business? Is it the employees? Is it all … Continue reading

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