Category Archives: Web sites

Where are all the graphic arts experts?

Companies are reducing headcount, and losing expertise in the process. In parallel, industry associations are paring down their staffs and consultants from those places are also going by the wayside. In the printing industry, a group of seasoned business executives … Continue reading

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Who is your audience? Don’t forget the boomers.

As the new year begins, and you plot your strategy for 2016, how are you determining who your audience is? Many companies are getting lost in how to attract and sell to millennials. What is interesting is how many companies … Continue reading

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What’s in a name?

For those of you thinking about your company’s brand, what is the most important thing you think about? Is it the name? Is it the logo? Is it the personality of the business? Is it the employees? Is it all … Continue reading

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Winter Doldrums

If you are somewhere outside of the desert or tropics, you may be experiencing the winter doldrums right about now. Before you fall into more of a winter slump, think about getting energized instead. How do you flip the winter doldrums … Continue reading

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Aligning with others around you, or how to work with your neighbors

The word “align” may sound like corporate jargon, and sometimes it can be used for that. Aligning with others around you in this case simply means to work with your neighbors. If you are an independently owned business, your neighborhood … Continue reading

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Raise awareness, raise funds, integrate marketing, and have fun!

By now, most of you have heard of the ALS Ice Bucket Challenge. This has been a brilliant fundraiser for the ALS Association, has raised awareness for the group and the disease, and created a lot of social media buzz … Continue reading

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Think spring…cleaning, updating and more

The winter was brutal for many of us, and persists even as we are well into April. Despite the chill and snow, the days are longer and it gives many people the energy to clear the cob webs out. This … Continue reading

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