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Category Archives: Web sites
Where are all the graphic arts experts?
Companies are reducing headcount, and losing expertise in the process. In parallel, industry associations are paring down their staffs and consultants from those places are also going by the wayside. In the printing industry, a group of seasoned business executives … Continue reading
Who is your audience? Don’t forget the boomers.
As the new year begins, and you plot your strategy for 2016, how are you determining who your audience is? Many companies are getting lost in how to attract and sell to millennials. What is interesting is how many companies … Continue reading
What’s in a name?
For those of you thinking about your company’s brand, what is the most important thing you think about? Is it the name? Is it the logo? Is it the personality of the business? Is it the employees? Is it all … Continue reading
Posted in Advertising, Branding, content marketing, Local business, Lovemarks, marketing, social media, Web sites
Tagged action, brand management, business, content marketing, cross media, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Winter Doldrums
If you are somewhere outside of the desert or tropics, you may be experiencing the winter doldrums right about now. Before you fall into more of a winter slump, think about getting energized instead. How do you flip the winter doldrums … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Aligning with others around you, or how to work with your neighbors
The word “align” may sound like corporate jargon, and sometimes it can be used for that. Aligning with others around you in this case simply means to work with your neighbors. If you are an independently owned business, your neighborhood … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, conversation, cross-marketing, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Raise awareness, raise funds, integrate marketing, and have fun!
By now, most of you have heard of the ALS Ice Bucket Challenge. This has been a brilliant fundraiser for the ALS Association, has raised awareness for the group and the disease, and created a lot of social media buzz … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, cause marketing, Chicago, content, cross marketing, cross media, digital marketing, email marketing, Laura Gale, marketing, small business, social-media, web site
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Think spring…cleaning, updating and more
The winter was brutal for many of us, and persists even as we are well into April. Despite the chill and snow, the days are longer and it gives many people the energy to clear the cob webs out. This … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites
Tagged action, brand management, business, Chicago, content, cross media, digital marketing, email marketing, Laura Gale, marketing, small business, social-media, web site
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Are You Overloaded?
You may feel frenzied at times. “I need my business to be on Facebook. I need to be on Twitter. What should I do first? What am I missing? How do I fit all this into my already overloaded daily … Continue reading
Posted in Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, Lovemark, marketing, simple, small business, social-media, technology, web site
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How cold is it? It’s so cold that……
2014 has started off with an arctic blast in the Midwest, leaving many people holed up in their homes for the past few days due to snow and bitter cold. So what do you do if your business depends on … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, marketing, publishing, small business, social-media, web site
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Keeping it real with the Chamber
I had the pleasure of presenting some customer engagement tips and tricks to the local Chamber of Commerce today. In the meeting, I shared some of the basics, and I learned that sometimes business owners appreciate a reminder to step … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, Buy local, Chamber of commerce, Chicago, content, content marketing, conversation, Convince and Convert, cross media, customer appreciation, customer retention, Forrester, Jay Baer, Laura Gale, small business, social-media, web site, White House Office of Consumer Affairs
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