Monthly Archives: July 2013
Journalists: the new brand story tellers?
Posted on July 17, 2013 by Laura Gale
As a former journalist and a current marketer, I find it very interesting to read about how journalists are making the transition from reporting for news media to working in marketing departments. There are many important skills that journalists have … Continue reading →
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing | Tagged brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Journalism, journalists, Laura Gale, marketing, small business, social-media, web site, writing | 1 Comment