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Monthly Archives: January 2013
The power of being succinct
It is harder to write with fewer words than it is to write with a lot of words. I learned this lesson in journalism school many years ago. This is an important point to keep in mind when you are … Continue reading
Posted in content marketing, marketing, Publishing, social media, Writing
Tagged action, business, content marketing, cross media, digital marketing, Laura Gale, publishing, simplicity, small business, social-media, web site
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You don’t have to over-engineer your videos to get them right
The popularity of videos on web sites continues to grow. As a matter of fact, many marketing experts are calling 2013 the year of the video. According to Comscore, 89 million people watch 1.2 billion videos online today, there is … Continue reading
Where’s the image? Thoughts for your web site.
When you are preparing marketing materials about your company, be sure to take the images that you use into consideration. The online world is getting to be a more and more visual place. The growth of Pinterest, with its almost … Continue reading
Happy new year to you, and to your content, too!
I have a year-end ritual at work, which is to clean out my office the week between Christmas and New Year’s. I don’t know when I began to do it, but I find it cathartic to get rid of old … Continue reading
Posted in content marketing, marketing, Publishing, social media
Tagged action, clean, content, content marketing, cross media, current, digital marketing, Facebook, Laura Gale, LinkedIn, marketing, new year, publishing, social-media, web site
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