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Tag Archives: content marketing
What’s in a name?
For those of you thinking about your company’s brand, what is the most important thing you think about? Is it the name? Is it the logo? Is it the personality of the business? Is it the employees? Is it all … Continue reading
Posted in Advertising, Branding, content marketing, Local business, Lovemarks, marketing, social media, Web sites
Tagged action, brand management, business, content marketing, cross media, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Winter Doldrums
If you are somewhere outside of the desert or tropics, you may be experiencing the winter doldrums right about now. Before you fall into more of a winter slump, think about getting energized instead. How do you flip the winter doldrums … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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How cold is it? It’s so cold that……
2014 has started off with an arctic blast in the Midwest, leaving many people holed up in their homes for the past few days due to snow and bitter cold. So what do you do if your business depends on … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, marketing, publishing, small business, social-media, web site
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Keeping it real with the Chamber
I had the pleasure of presenting some customer engagement tips and tricks to the local Chamber of Commerce today. In the meeting, I shared some of the basics, and I learned that sometimes business owners appreciate a reminder to step … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, Buy local, Chamber of commerce, Chicago, content, content marketing, conversation, Convince and Convert, cross media, customer appreciation, customer retention, Forrester, Jay Baer, Laura Gale, small business, social-media, web site, White House Office of Consumer Affairs
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Does your business need a manifesto?
We recently attended a webinar about becoming “remarkable” in social media. One idea in the session was especially memorable: the concept of creating a manifesto for your business. This idea is not as off-beat as it may originally sound. … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, content, content marketing, cross media, digital marketing, experiment, Laura Gale, manifesto, marketing, Marketingprofs, small business, social-media, web site
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From New York: More twists on journalism
Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, cross media, digital marketing, experiment, Facebook, Journalism, Laura Gale, marketing, social-media, twitter, web site
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Building a community: yes, some people like to meet in real life!
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, email marketing, experiment, Laura Gale, Lovemark, marketing, small business, social-media, test, web site
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