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From New York: More twists on journalism
Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, cross media, digital marketing, experiment, Facebook, Journalism, Laura Gale, marketing, social-media, twitter, web site
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Is Facebook frivolous or fundamental?
The Facebook phenomenon sparks a lot of conversations and debates with marketers. While most people engage in Facebook for personal reasons, the debate rages about the role of brands and companies there. It is true that people do not want … Continue reading
Posted in content marketing, cross-marketing, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content, content marketing, conversation, cross media, digital marketing, Facebook, Laura Gale, marketing, Marketingprofs, publishing, small business, social-media, Veronica Maria Jarski, web site
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Happy new year to you, and to your content, too!
I have a year-end ritual at work, which is to clean out my office the week between Christmas and New Year’s. I don’t know when I began to do it, but I find it cathartic to get rid of old … Continue reading
Posted in content marketing, marketing, Publishing, social media
Tagged action, clean, content, content marketing, cross media, current, digital marketing, Facebook, Laura Gale, LinkedIn, marketing, new year, publishing, social-media, web site
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