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Tag Archives: experiment
Who is your audience? Don’t forget the boomers.
As the new year begins, and you plot your strategy for 2016, how are you determining who your audience is? Many companies are getting lost in how to attract and sell to millennials. What is interesting is how many companies … Continue reading
What’s in a name?
For those of you thinking about your company’s brand, what is the most important thing you think about? Is it the name? Is it the logo? Is it the personality of the business? Is it the employees? Is it all … Continue reading
Posted in Advertising, Branding, content marketing, Local business, Lovemarks, marketing, social media, Web sites
Tagged action, brand management, business, content marketing, cross media, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Winter Doldrums
If you are somewhere outside of the desert or tropics, you may be experiencing the winter doldrums right about now. Before you fall into more of a winter slump, think about getting energized instead. How do you flip the winter doldrums … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Aligning with others around you, or how to work with your neighbors
The word “align” may sound like corporate jargon, and sometimes it can be used for that. Aligning with others around you in this case simply means to work with your neighbors. If you are an independently owned business, your neighborhood … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, conversation, cross-marketing, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Are You Overloaded?
You may feel frenzied at times. “I need my business to be on Facebook. I need to be on Twitter. What should I do first? What am I missing? How do I fit all this into my already overloaded daily … Continue reading
Posted in Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, Lovemark, marketing, simple, small business, social-media, technology, web site
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Does your business need a manifesto?
We recently attended a webinar about becoming “remarkable” in social media. One idea in the session was especially memorable: the concept of creating a manifesto for your business. This idea is not as off-beat as it may originally sound. … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, content, content marketing, cross media, digital marketing, experiment, Laura Gale, manifesto, marketing, Marketingprofs, small business, social-media, web site
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From New York: More twists on journalism
Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, cross media, digital marketing, experiment, Facebook, Journalism, Laura Gale, marketing, social-media, twitter, web site
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