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From New York: More twists on journalism
Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, cross media, digital marketing, experiment, Facebook, Journalism, Laura Gale, marketing, social-media, twitter, web site
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Journalists: the new brand story tellers?
As a former journalist and a current marketer, I find it very interesting to read about how journalists are making the transition from reporting for news media to working in marketing departments. There are many important skills that journalists have … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing
Tagged brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Journalism, journalists, Laura Gale, marketing, small business, social-media, web site, writing
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