Tag Archives: Journalism

From New York: More twists on journalism

Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy¬†and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took … Continue reading

Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing | Tagged , , , , , , , , , , , , , | Leave a comment

Journalists: the new brand story tellers?

As a former journalist and a current marketer, I find it very interesting to read about how journalists are making the transition from reporting for news media to working in marketing departments. There are many important skills that journalists have … Continue reading

Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing | Tagged , , , , , , , , , , , , , , , | 1 Comment