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Monthly Archives: August 2014
Raise awareness, raise funds, integrate marketing, and have fun!
By now, most of you have heard of the ALS Ice Bucket Challenge. This has been a brilliant fundraiser for the ALS Association, has raised awareness for the group and the disease, and created a lot of social media buzz … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, cause marketing, Chicago, content, cross marketing, cross media, digital marketing, email marketing, Laura Gale, marketing, small business, social-media, web site
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