From New York: More twists on journalism

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Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took to Facebook and Twitter to keep churning out the news while the site was down. It is another example of how the lines of social media and journalism continue to blur. While this event was not a marketing event, per se, it sure has received a lot of attention for the New York Times and is generating a lot of buzz.

This article brings to light the events from yesterday in case you haven’t heard about them: http://www.theatlantic.com/technology/archive/2013/08/remember-that-time-the-new-york-times-published-to-facebook/278688/

 

 

About Laura Gale

I've led a number of companies - large and small - during transformations in their lives. The companies are usually moving into digital environments, and a lot of change is required. I pride myself on managing change productively and positively. I enjoy helping people and companies raise their brand awareness, and determine what strategies are right for them. I'm familiar and comfortable working with companies that need help with marketing, publishing, graphic arts as well as with small businesses. Curiosity is a hallmark of mine, and it has fueled my drive to social media - that and being a former journalist. You can also view my personal blog at lauracgale.blogspot.com. I look forward to conversing with you.
This entry was posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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