Experimenting is important

The great thing about using online or social media is that, for the most part, it is a forgiving venue. In the past, when you wanted to try to marketing something, even if it were yourself, you have to compose material, get it typeset, find a printer, and then get it distributed.

Today, marketers can test and experiment using online methods, and if something doesn’t work you can simply stop doing it, and try something else. Don’t be afraid to begin testing personally, which is what I have have done, and then used those learning on the job. An  important element to remember to use is authenticity. Be yourself, and if you make a mistake, admit it. People appreciate humility and it can work to bond you to your audience.

Fear not, be bold, and do something. Doing nothing is the worst possible alternative.

About Laura Gale

I've led a number of companies - large and small - during transformations in their lives. The companies are usually moving into digital environments, and a lot of change is required. I pride myself on managing change productively and positively. I enjoy helping people and companies raise their brand awareness, and determine what strategies are right for them. I'm familiar and comfortable working with companies that need help with marketing, publishing, graphic arts as well as with small businesses. Curiosity is a hallmark of mine, and it has fueled my drive to social media - that and being a former journalist. You can also view my personal blog at lauracgale.blogspot.com. I look forward to conversing with you.
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