Tag Archives: test

Does giving back help your business?

¬†We have written about cause-related marketing before, and this time of year is particularly busy with non-profits seeking donations as the year ends. Does helping a non-profit help your for-profit business? There are hard benefits and soft benefits to be … Continue reading

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Building a community: yes, some people like to meet in real life!

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Give your fans something to give

  I’ve written before about the power of people when they love your company and your brand. The emotional connection and the loyalty people have when that happens is immeasurable. Have you ever thought about giving your fans something that … Continue reading

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Experimenting is important

The great thing about using online or social media is that, for the most part, it is a forgiving venue. In the past, when you wanted to try to marketing something, even if it were yourself, you have to compose … Continue reading

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