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Does giving back help your business?
We have written about cause-related marketing before, and this time of year is particularly busy with non-profits seeking donations as the year ends. Does helping a non-profit help your for-profit business? There are hard benefits and soft benefits to be … Continue reading
Posted in Advertising, Branding, Business development, content marketing, Local business, Lovemarks, marketing, Uncategorized
Tagged business, Buy local, Chicago, content, conversation, Laura Gale, marketing, small business, test
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Building a community: yes, some people like to meet in real life!
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, email marketing, experiment, Laura Gale, Lovemark, marketing, small business, social-media, test, web site
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Give your fans something to give
I’ve written before about the power of people when they love your company and your brand. The emotional connection and the loyalty people have when that happens is immeasurable. Have you ever thought about giving your fans something that … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, Chicago, content marketing, conversation, cross media, customer appreciation, Dana Prince, digital marketing, experiment, futuresimple, Laura Gale, marketing, referrals, small business, social-media, test, web site, YMCA
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Experimenting is important
The great thing about using online or social media is that, for the most part, it is a forgiving venue. In the past, when you wanted to try to marketing something, even if it were yourself, you have to compose … Continue reading
Posted in marketing, Publishing, social media
Tagged action, cross media, experiment, Laura Gale, marketing, test
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