Tag Archives: Saatchi & Saatchi

Are you a “Lovemark” advocate?

Posted on February 15, 2013 by

For a number of years, I have been a fan of the “Lovemark” philosophy of Kevin Roberts. Roberts is the CEO of ad giant Saatchi & Saatchi and coined the Lovemark term in his 2004 book, Lovemarks: The Future Beyond … Continue reading →

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