Tag Archives: publishing

How cold is it? It’s so cold that……

2014 has started off with an arctic blast in the Midwest, leaving many people holed up in their homes for the past few days due to snow and bitter cold. So what do you do if your business depends on … Continue reading

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You can be a local personality, and so can your business

Think radio. Yes, radio. You may be surprised to learn that young people today listen to the radio. According to a recent report from marketingprofs.com, more people between the ages of 18 and 34 user radio each week than use … Continue reading

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Is Facebook frivolous or fundamental?

The Facebook phenomenon sparks a lot of conversations and debates with marketers. While most people engage in Facebook for personal reasons, the debate rages about the role of brands and companies there. It is true that people do not want … Continue reading

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Cross-marketing: Have you thought about a mixer?

Have you thought about hosting a social mixer at your business? I have been working with several local businesses recently to help them gain brand awareness in Chicago, and the idea of cross-marketing comes up again and again in our … Continue reading

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Are you a “Lovemark” advocate?

For a number of years, I have been a fan of the “Lovemark” philosophy of Kevin Roberts. Roberts is the CEO of ad giant Saatchi & Saatchi and coined the Lovemark term in his 2004 book, Lovemarks: The Future Beyond … Continue reading

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To “B” or not to “B” – does typeface matter?

You know by now that I like to talk about simplicity. This goes for images, language, and yes, even typography. I am working with some colleagues on a web site redesign for a local business and we have had discussions … Continue reading

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The power of being succinct

It is harder to write with fewer words than it is to write with a lot of words. I learned this lesson in journalism school many years ago. This is an important point to keep in mind when you are … Continue reading

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