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Tag Archives: publishing
How cold is it? It’s so cold that……
2014 has started off with an arctic blast in the Midwest, leaving many people holed up in their homes for the past few days due to snow and bitter cold. So what do you do if your business depends on … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, marketing, publishing, small business, social-media, web site
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You can be a local personality, and so can your business
Think radio. Yes, radio. You may be surprised to learn that young people today listen to the radio. According to a recent report from marketingprofs.com, more people between the ages of 18 and 34 user radio each week than use … Continue reading
Posted in content marketing, cross-marketing, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, Marketingprofs, publishing, radio, small business, web site
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Is Facebook frivolous or fundamental?
The Facebook phenomenon sparks a lot of conversations and debates with marketers. While most people engage in Facebook for personal reasons, the debate rages about the role of brands and companies there. It is true that people do not want … Continue reading
Posted in content marketing, cross-marketing, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content, content marketing, conversation, cross media, digital marketing, Facebook, Laura Gale, marketing, Marketingprofs, publishing, small business, social-media, Veronica Maria Jarski, web site
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Cross-marketing: Have you thought about a mixer?
Have you thought about hosting a social mixer at your business? I have been working with several local businesses recently to help them gain brand awareness in Chicago, and the idea of cross-marketing comes up again and again in our … Continue reading
Posted in content marketing, cross-marketing, marketing, Publishing, social media, Web sites, Writing
Tagged action, Banana Republic, brand management, business, Chicago, Christmas advertising, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Gale Street Inn, Laura Gale, marketing, match.com, mixer, publishing, small business, social mixer, social-media, web site
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Are you a “Lovemark” advocate?
For a number of years, I have been a fan of the “Lovemark” philosophy of Kevin Roberts. Roberts is the CEO of ad giant Saatchi & Saatchi and coined the Lovemark term in his 2004 book, Lovemarks: The Future Beyond … Continue reading
To “B” or not to “B” – does typeface matter?
You know by now that I like to talk about simplicity. This goes for images, language, and yes, even typography. I am working with some colleagues on a web site redesign for a local business and we have had discussions … Continue reading
The power of being succinct
It is harder to write with fewer words than it is to write with a lot of words. I learned this lesson in journalism school many years ago. This is an important point to keep in mind when you are … Continue reading
Posted in content marketing, marketing, Publishing, social media, Writing
Tagged action, business, content marketing, cross media, digital marketing, Laura Gale, publishing, simplicity, small business, social-media, web site
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Happy new year to you, and to your content, too!
I have a year-end ritual at work, which is to clean out my office the week between Christmas and New Year’s. I don’t know when I began to do it, but I find it cathartic to get rid of old … Continue reading
Posted in content marketing, marketing, Publishing, social media
Tagged action, clean, content, content marketing, cross media, current, digital marketing, Facebook, Laura Gale, LinkedIn, marketing, new year, publishing, social-media, web site
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Why it’s important to connect and converse
In today’s world of communicating,people are often not looking for one-way communication. Monologues are for late-night TV, and not the method for engaging with a market or a an audience for your service or business. This website will focus on … Continue reading
Crossmedia451, Inc. 