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Does your business need a manifesto?
We recently attended a webinar about becoming “remarkable” in social media. One idea in the session was especially memorable: the concept of creating a manifesto for your business. This idea is not as off-beat as it may originally sound. … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, content, content marketing, cross media, digital marketing, experiment, Laura Gale, manifesto, marketing, Marketingprofs, small business, social-media, web site
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Since we love chocolate…..
….And we love content, we wanted to share this infographic about content marketing that was posted on marketingprofs.com, with source material from Mailonline and Direct Marketing News. We thought you might like it as much as we did.
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, chocolate, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, Marketingprofs, social-media
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“I need a twitter.” What?
Today it is important for businesses, small and large, to participate in social media. We advocate it with our customers, and emphasize that engaging in social media is just that. Engagement. I talked to one business that told me they … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, marketing, Marketingprofs, small business, social-media
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Causes matter to your customers
Causes matter to people, and to young consumers and shoppers in particular. “Causes” can be defined as non-profit organizations, or charitable foundations, or even families who have gone through a trauma and need help. Virtually every national or international non-profit … Continue reading
Posted in content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Gale Street Inn, George Karzas, Laura Gale, marketing, Marketingprofs, small business, social-media
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You can be a local personality, and so can your business
Think radio. Yes, radio. You may be surprised to learn that young people today listen to the radio. According to a recent report from marketingprofs.com, more people between the ages of 18 and 34 user radio each week than use … Continue reading
Posted in content marketing, cross-marketing, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, Marketingprofs, publishing, radio, small business, web site
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Is Facebook frivolous or fundamental?
The Facebook phenomenon sparks a lot of conversations and debates with marketers. While most people engage in Facebook for personal reasons, the debate rages about the role of brands and companies there. It is true that people do not want … Continue reading
Posted in content marketing, cross-marketing, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content, content marketing, conversation, cross media, digital marketing, Facebook, Laura Gale, marketing, Marketingprofs, publishing, small business, social-media, Veronica Maria Jarski, web site
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