Tag Archives: Lovemark

Are You Overloaded?

You may feel frenzied at times. “I need my business to be on Facebook. I need to be on Twitter. What should I do first? What am I missing? How do I fit all this into my already overloaded daily … Continue reading

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Building a community: yes, some people like to meet in real life!

Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Are you a “Lovemark” advocate?

For a number of years, I have been a fan of the “Lovemark” philosophy of Kevin Roberts. Roberts is the CEO of ad giant Saatchi & Saatchi and coined the Lovemark term in his 2004 book, Lovemarks: The Future Beyond … Continue reading

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