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Tag Archives: Lovemark
Are You Overloaded?
You may feel frenzied at times. “I need my business to be on Facebook. I need to be on Twitter. What should I do first? What am I missing? How do I fit all this into my already overloaded daily … Continue reading
Posted in Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, Lovemark, marketing, simple, small business, social-media, technology, web site
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Building a community: yes, some people like to meet in real life!
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, email marketing, experiment, Laura Gale, Lovemark, marketing, small business, social-media, test, web site
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Are you a “Lovemark” advocate?
For a number of years, I have been a fan of the “Lovemark” philosophy of Kevin Roberts. Roberts is the CEO of ad giant Saatchi & Saatchi and coined the Lovemark term in his 2004 book, Lovemarks: The Future Beyond … Continue reading
