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Tag Archives: customer appreciation
Who is your audience? Don’t forget the boomers.
As the new year begins, and you plot your strategy for 2016, how are you determining who your audience is? Many companies are getting lost in how to attract and sell to millennials. What is interesting is how many companies … Continue reading
What’s in a name?
For those of you thinking about your company’s brand, what is the most important thing you think about? Is it the name? Is it the logo? Is it the personality of the business? Is it the employees? Is it all … Continue reading
Posted in Advertising, Branding, content marketing, Local business, Lovemarks, marketing, social media, Web sites
Tagged action, brand management, business, content marketing, cross media, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Aligning with others around you, or how to work with your neighbors
The word “align” may sound like corporate jargon, and sometimes it can be used for that. Aligning with others around you in this case simply means to work with your neighbors. If you are an independently owned business, your neighborhood … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, conversation, cross-marketing, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Are You Overloaded?
You may feel frenzied at times. “I need my business to be on Facebook. I need to be on Twitter. What should I do first? What am I missing? How do I fit all this into my already overloaded daily … Continue reading
Posted in Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, Lovemark, marketing, simple, small business, social-media, technology, web site
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How cold is it? It’s so cold that……
2014 has started off with an arctic blast in the Midwest, leaving many people holed up in their homes for the past few days due to snow and bitter cold. So what do you do if your business depends on … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, marketing, publishing, small business, social-media, web site
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Keeping it real with the Chamber
I had the pleasure of presenting some customer engagement tips and tricks to the local Chamber of Commerce today. In the meeting, I shared some of the basics, and I learned that sometimes business owners appreciate a reminder to step … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, Buy local, Chamber of commerce, Chicago, content, content marketing, conversation, Convince and Convert, cross media, customer appreciation, customer retention, Forrester, Jay Baer, Laura Gale, small business, social-media, web site, White House Office of Consumer Affairs
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Building a community: yes, some people like to meet in real life!
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, email marketing, experiment, Laura Gale, Lovemark, marketing, small business, social-media, test, web site
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Journalists: the new brand story tellers?
As a former journalist and a current marketer, I find it very interesting to read about how journalists are making the transition from reporting for news media to working in marketing departments. There are many important skills that journalists have … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing
Tagged brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Journalism, journalists, Laura Gale, marketing, small business, social-media, web site, writing
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Give your fans something to give
I’ve written before about the power of people when they love your company and your brand. The emotional connection and the loyalty people have when that happens is immeasurable. Have you ever thought about giving your fans something that … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, Chicago, content marketing, conversation, cross media, customer appreciation, Dana Prince, digital marketing, experiment, futuresimple, Laura Gale, marketing, referrals, small business, social-media, test, web site, YMCA
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“I need a twitter.” What?
Today it is important for businesses, small and large, to participate in social media. We advocate it with our customers, and emphasize that engaging in social media is just that. Engagement. I talked to one business that told me they … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, marketing, Marketingprofs, small business, social-media
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