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Tag Archives: conversation
Does giving back help your business?
We have written about cause-related marketing before, and this time of year is particularly busy with non-profits seeking donations as the year ends. Does helping a non-profit help your for-profit business? There are hard benefits and soft benefits to be … Continue reading
Posted in Advertising, Branding, Business development, content marketing, Local business, Lovemarks, marketing, Uncategorized
Tagged business, Buy local, Chicago, content, conversation, Laura Gale, marketing, small business, test
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Winter Doldrums
If you are somewhere outside of the desert or tropics, you may be experiencing the winter doldrums right about now. Before you fall into more of a winter slump, think about getting energized instead. How do you flip the winter doldrums … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Aligning with others around you, or how to work with your neighbors
The word “align” may sound like corporate jargon, and sometimes it can be used for that. Aligning with others around you in this case simply means to work with your neighbors. If you are an independently owned business, your neighborhood … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, conversation, cross-marketing, customer appreciation, digital marketing, experiment, Laura Gale, marketing, small business, social-media, web site
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Are You Overloaded?
You may feel frenzied at times. “I need my business to be on Facebook. I need to be on Twitter. What should I do first? What am I missing? How do I fit all this into my already overloaded daily … Continue reading
Posted in Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, Lovemark, marketing, simple, small business, social-media, technology, web site
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How cold is it? It’s so cold that……
2014 has started off with an arctic blast in the Midwest, leaving many people holed up in their homes for the past few days due to snow and bitter cold. So what do you do if your business depends on … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, marketing, publishing, small business, social-media, web site
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Keeping it real with the Chamber
I had the pleasure of presenting some customer engagement tips and tricks to the local Chamber of Commerce today. In the meeting, I shared some of the basics, and I learned that sometimes business owners appreciate a reminder to step … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, Buy local, Chamber of commerce, Chicago, content, content marketing, conversation, Convince and Convert, cross media, customer appreciation, customer retention, Forrester, Jay Baer, Laura Gale, small business, social-media, web site, White House Office of Consumer Affairs
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Building a community: yes, some people like to meet in real life!
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, email marketing, experiment, Laura Gale, Lovemark, marketing, small business, social-media, test, web site
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Journalists: the new brand story tellers?
As a former journalist and a current marketer, I find it very interesting to read about how journalists are making the transition from reporting for news media to working in marketing departments. There are many important skills that journalists have … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing
Tagged brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Journalism, journalists, Laura Gale, marketing, small business, social-media, web site, writing
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Since we love chocolate…..
….And we love content, we wanted to share this infographic about content marketing that was posted on marketingprofs.com, with source material from Mailonline and Direct Marketing News. We thought you might like it as much as we did.
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, chocolate, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, Marketingprofs, social-media
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Give your fans something to give
I’ve written before about the power of people when they love your company and your brand. The emotional connection and the loyalty people have when that happens is immeasurable. Have you ever thought about giving your fans something that … Continue reading
