Tag Archives: content

This is one time it is OK to be fresh with people

When you visit web sites, you typically expect that some of the content will have changed since the last time you visited the site. You may not expect it all to be different, but the best sites have fresh information … Continue reading

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Are you a “Lovemark” advocate?

For a number of years, I have been a fan of the “Lovemark” philosophy of Kevin Roberts. Roberts is the CEO of ad giant Saatchi & Saatchi and coined the Lovemark term in his 2004 book, Lovemarks: The Future Beyond … Continue reading

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You don’t have to over-engineer your videos to get them right

The popularity of videos on web sites continues to grow. As a matter of fact, many marketing experts are calling 2013 the year of the video. According to Comscore, 89 million people watch 1.2 billion videos online today, there is … Continue reading

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Happy new year to you, and to your content, too!

I have a year-end ritual at work, which is to clean out my office the week between Christmas and New Year’s. I don’t know when I began to do it, but I find it cathartic to get rid of old … Continue reading

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