Tag Archives: Chicago

“I need a twitter.” What?

Today it is important for businesses, small and large, to participate in social media. We advocate it with our customers, and emphasize that engaging in social media is just that. Engagement. I talked to one business that told me they … Continue reading

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Causes matter to your customers

Causes matter to people, and to young consumers and shoppers in particular. “Causes” can be defined as non-profit organizations, or charitable foundations, or even families who have gone through a trauma and need help. Virtually every national or international non-profit … Continue reading

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Cross-marketing: Have you thought about a mixer?

Have you thought about hosting a social mixer at your business? I have been working with several local businesses recently to help them gain brand awareness in Chicago, and the idea of cross-marketing comes up again and again in our … Continue reading

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