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Tag Archives: Chicago
Does giving back help your business?
We have written about cause-related marketing before, and this time of year is particularly busy with non-profits seeking donations as the year ends. Does helping a non-profit help your for-profit business? There are hard benefits and soft benefits to be … Continue reading
Posted in Advertising, Branding, Business development, content marketing, Local business, Lovemarks, marketing, Uncategorized
Tagged business, Buy local, Chicago, content, conversation, Laura Gale, marketing, small business, test
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Who is your audience? Don’t forget the boomers.
As the new year begins, and you plot your strategy for 2016, how are you determining who your audience is? Many companies are getting lost in how to attract and sell to millennials. What is interesting is how many companies … Continue reading
Raise awareness, raise funds, integrate marketing, and have fun!
By now, most of you have heard of the ALS Ice Bucket Challenge. This has been a brilliant fundraiser for the ALS Association, has raised awareness for the group and the disease, and created a lot of social media buzz … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, cause marketing, Chicago, content, cross marketing, cross media, digital marketing, email marketing, Laura Gale, marketing, small business, social-media, web site
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Think spring…cleaning, updating and more
The winter was brutal for many of us, and persists even as we are well into April. Despite the chill and snow, the days are longer and it gives many people the energy to clear the cob webs out. This … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites
Tagged action, brand management, business, Chicago, content, cross media, digital marketing, email marketing, Laura Gale, marketing, small business, social-media, web site
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Are You Overloaded?
You may feel frenzied at times. “I need my business to be on Facebook. I need to be on Twitter. What should I do first? What am I missing? How do I fit all this into my already overloaded daily … Continue reading
Posted in Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, Lovemark, marketing, simple, small business, social-media, technology, web site
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How cold is it? It’s so cold that……
2014 has started off with an arctic blast in the Midwest, leaving many people holed up in their homes for the past few days due to snow and bitter cold. So what do you do if your business depends on … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content, content marketing, conversation, cross media, customer appreciation, digital marketing, Laura Gale, marketing, publishing, small business, social-media, web site
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Keeping it real with the Chamber
I had the pleasure of presenting some customer engagement tips and tricks to the local Chamber of Commerce today. In the meeting, I shared some of the basics, and I learned that sometimes business owners appreciate a reminder to step … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, Buy local, Chamber of commerce, Chicago, content, content marketing, conversation, Convince and Convert, cross media, customer appreciation, customer retention, Forrester, Jay Baer, Laura Gale, small business, social-media, web site, White House Office of Consumer Affairs
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Does your business need a manifesto?
We recently attended a webinar about becoming “remarkable” in social media. One idea in the session was especially memorable: the concept of creating a manifesto for your business. This idea is not as off-beat as it may originally sound. … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, content, content marketing, cross media, digital marketing, experiment, Laura Gale, manifesto, marketing, Marketingprofs, small business, social-media, web site
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Since we love chocolate…..
….And we love content, we wanted to share this infographic about content marketing that was posted on marketingprofs.com, with source material from Mailonline and Direct Marketing News. We thought you might like it as much as we did.
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, chocolate, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, Marketingprofs, social-media
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Give your fans something to give
I’ve written before about the power of people when they love your company and your brand. The emotional connection and the loyalty people have when that happens is immeasurable. Have you ever thought about giving your fans something that … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, Chicago, content marketing, conversation, cross media, customer appreciation, Dana Prince, digital marketing, experiment, futuresimple, Laura Gale, marketing, referrals, small business, social-media, test, web site, YMCA
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Crossmedia451, Inc. 