Tag Archives: business

From New York: More twists on journalism

Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took … Continue reading

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Building a community: yes, some people like to meet in real life!

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Journalists: the new brand story tellers?

As a former journalist and a current marketer, I find it very interesting to read about how journalists are making the transition from reporting for news media to working in marketing departments. There are many important skills that journalists have … Continue reading

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Since we love chocolate…..

….And we love content, we wanted to share this infographic about content marketing that was posted on marketingprofs.com, with source material from Mailonline and Direct Marketing News. We thought you might like it as much as we did. 

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“I need a twitter.” What?

Today it is important for businesses, small and large, to participate in social media. We advocate it with our customers, and emphasize that engaging in social media is just that. Engagement. I talked to one business that told me they … Continue reading

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Do you know your total spend?

What is the total amount you spend marketing and advertising your business? You may be surprised by the number of business owners who are not completely sure of that number. One of the first things I do when I begin … Continue reading

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Causes matter to your customers

Causes matter to people, and to young consumers and shoppers in particular. “Causes” can be defined as non-profit organizations, or charitable foundations, or even families who have gone through a trauma and need help. Virtually every national or international non-profit … Continue reading

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You can be a local personality, and so can your business

Think radio. Yes, radio. You may be surprised to learn that young people today listen to the radio. According to a recent report from marketingprofs.com, more people between the ages of 18 and 34 user radio each week than use … Continue reading

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Is Facebook frivolous or fundamental?

The Facebook phenomenon sparks a lot of conversations and debates with marketers. While most people engage in Facebook for personal reasons, the debate rages about the role of brands and companies there. It is true that people do not want … Continue reading

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Cross-marketing: Have you thought about a mixer?

Have you thought about hosting a social mixer at your business? I have been working with several local businesses recently to help them gain brand awareness in Chicago, and the idea of cross-marketing comes up again and again in our … Continue reading

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