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Category Archives: Advertising
Does your business need a manifesto?
We recently attended a webinar about becoming “remarkable” in social media. One idea in the session was especially memorable: the concept of creating a manifesto for your business. This idea is not as off-beat as it may originally sound. … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, content, content marketing, cross media, digital marketing, experiment, Laura Gale, manifesto, marketing, Marketingprofs, small business, social-media, web site
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From New York: More twists on journalism
Some of you know that we advocate hiring journalists – or former journalists – to create marketing copy and content and to add sizzle to your marketing areas. The New York Times web site went down yesterday, and the journalists took … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, content, content marketing, cross media, digital marketing, experiment, Facebook, Journalism, Laura Gale, marketing, social-media, twitter, web site
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Building a community: yes, some people like to meet in real life!
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, email marketing, experiment, Laura Gale, Lovemark, marketing, small business, social-media, test, web site
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Journalists: the new brand story tellers?
As a former journalist and a current marketer, I find it very interesting to read about how journalists are making the transition from reporting for news media to working in marketing departments. There are many important skills that journalists have … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing
Tagged brand management, business, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Journalism, journalists, Laura Gale, marketing, small business, social-media, web site, writing
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Since we love chocolate…..
….And we love content, we wanted to share this infographic about content marketing that was posted on marketingprofs.com, with source material from Mailonline and Direct Marketing News. We thought you might like it as much as we did.
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged brand management, business, Chicago, chocolate, content marketing, conversation, cross media, digital marketing, experiment, Laura Gale, marketing, Marketingprofs, social-media
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Give your fans something to give
I’ve written before about the power of people when they love your company and your brand. The emotional connection and the loyalty people have when that happens is immeasurable. Have you ever thought about giving your fans something that … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, Lovemarks, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, Chicago, content marketing, conversation, cross media, customer appreciation, Dana Prince, digital marketing, experiment, futuresimple, Laura Gale, marketing, referrals, small business, social-media, test, web site, YMCA
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“I need a twitter.” What?
Today it is important for businesses, small and large, to participate in social media. We advocate it with our customers, and emphasize that engaging in social media is just that. Engagement. I talked to one business that told me they … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged action, brand management, business, Chicago, content marketing, conversation, cross media, customer appreciation, digital marketing, experiment, Laura Gale, marketing, Marketingprofs, small business, social-media
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Do you know your total spend?
What is the total amount you spend marketing and advertising your business? You may be surprised by the number of business owners who are not completely sure of that number. One of the first things I do when I begin … Continue reading
Posted in Advertising, content marketing, cross-marketing, Local business, marketing, Publishing, social media, Web sites, Writing
Tagged action, advertising, brand management, business, content, content marketing, cross media, digital marketing, email marketing, Laura Gale, marketing, small business, web site
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