The winter was brutal for many of us, and persists even as we are well into April. Despite the chill and snow, the days are longer and it gives many people the energy to clear the cob webs out. This goes for your web site and digital presence also.
Reserve some time to review your web site. Is there old, outdated information on it? Offers that don’t exist anymore? Remove them and update the information. Take a look at the photos. If you have remodeled, or if they show your business in a different season, update those, too. If you have the wherewithal to hire a professional photographer to take some pictures, great. But if you don’t, then simply take some pictures yourselves with your smart phone or digital camera. Your customers will notice if you’ve freshened things up, especially images. Check the information about you on social media and if you do not have Google alerts set up for your business and the names of your principals, do so now. That way it pushes information to you in emails about when your business is mentioned online, and you don’t have to seek it every day. It still is a good idea to do a Google search on your own from time to time to see what old stuff is out there about your business, and remove it if you can.
This is not a novel concept, but a best practice. If you google “spring cleaning for your web site” you will find lots of tips and tricks. One site has discrete chunks of information (http://www.wildapricot.com/blogs/newsblog/2014/04/14/spring-cleaning-time-on-your-website) and others may be more involved, but you will get some ideas no matter what.
If you show you care, your customers will notice and it make a difference. You wouldn’t leave old garbage strewn around your office, so why leave old clutter on your web site?