You don’t have to over-engineer your videos to get them right

The popularity of videos on web sites continues to grow. As a matter of fact, many marketing experts are calling 2013 the year of the video. According to Comscore, 89 million people watch 1.2 billion videos online today, there is a 39% year-over-year growth in video viewing on mobile devices, and people are watching longer videos / programs online every year. The improvement in online video delivery is helping these trends immensely.

Getting into video production can be simple if you want to start that way. If you own a small business, you can  take informal videos of your employees at work. If you recall the post about images from last week, the video approach can be similar in terms of liveliness, authenticity, and personality. One entrepreneurial company I know put together a holiday video that highlighted various employees singing to a poplar song that made the staff more endearing to their customers. Another magazine in the office products industry, OPI, has added short videos to their web site that their editor shoots as she interviews people. She quickly edits them and posts them on the site, which gives the site more life, energy and longevity.

There are resources available to you if you want or need to use professional help, too.  Local video studios can be recommended to you, and some local television stations offer video services to small businesses. You can also use the services of companies such as Invodo in Texas, where a professional team of people will create, post and host your videos if you want.

I’ve posted a few links below if you want to check out some information and stats. Don’t wait for perfection; jump on in and have some fun with it.

Resources and references:

http://www.comscore.com/Insights/Videos/Presentation/Are_You_Watching_What_is_On

http://www.invodo.com/html/resources/video-statistics/

http://www.opi.net

About Laura Gale

I've led a number of companies - large and small - during transformations in their lives. The companies are usually moving into digital environments, and a lot of change is required. I pride myself on managing change productively and positively. I enjoy helping people and companies raise their brand awareness, and determine what strategies are right for them. I'm familiar and comfortable working with companies that need help with marketing, publishing, graphic arts as well as with small businesses. Curiosity is a hallmark of mine, and it has fueled my drive to social media - that and being a former journalist. You can also view my personal blog at lauracgale.blogspot.com. I look forward to conversing with you.
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